Starting a board co is hard. Almost as hard as living with yourself while working for a corporate mall chain, knowing you are doing so much good and so much bad for the skate world. It's a weird tug of war. You hook up a little grom with his first deck, in hopes that he will find a "core" shop to support and keep the scene alive . Then you have the overzealous hardcore skate rats that refuse to buy from you because you are taking money from some hole in the wall shop that no one really supports. Mixed emotions are dumb.
Quitting the mall scene and launching a board company is the weirdest feeling. There is no safety net. Feels just like skating but with a financial risk. It's exciting and exhausting, add a dash of anxiety and optimism and you got what goes through every small skate companies heads in the beginning.
Discounts rule for the consumer but suck so hard for a core shop or local brand. Yes discounts may get you a repeat customer, but most of skateboarders now are value over feature shoppers. They will eventually go to the mall or Internet . That's life.
No matter how nice you are, not everyone is going to except you. Even though we are all connected through the board, the skate scene can be segregated at times. Jealousy happens. Someone might be jealous of who you know, what you do, who you are getting products from, what tricks you got, ect . Just roll with it. Be yourself and fuck the haters.
Even with my sometimes jaded view of today's skate world I have hope. Meeting people with drive and ambition rules. Fuels me up to get my shit together . Skateboarding is my first love and I will always hold it close to my heart. Fuck it if I go broke trying to break into the industry . It's not about the money to me. It's about giving back while doing something that makes me happy. If it's slanging boards or slapping some curbs. Skateboarding rules.